As part of the campaign to promote the forthcoming Barbie film, Barbieselfie.ai was released. The plan is based on using technology to make things that interest and excite the audience, especially young women.
The Barbieselfie.ai app lets users create a virtual representation of themselves like Barbie. The software examines the user’s selfie using AI in order to design a character that resembles them. This is a novel approach to connecting with followers and developing a customised experience that should find favour with the younger generation.
“Barbie” from the Oscar nominated writer/director director Greta Gerwig, starring Margot Robbie as “Barbie” and Ryan Gosling as “Ken” will be release only in theaters on 21st July, this summer. #BarbieTheMovie
In addition to promoting the forthcoming Barbie film, the launching of Barbieselfie.ai is part of a bigger social media effort. In order to get people excited for the movie’s debut, the campaign uses a number of different strategies, including as influencer collaborations, interactive experiences, and social media competitions.
The marketing team behind the new Barbie movie is harnessing the potential of social media and technology by creating Barbieselfie.ai as a promotional tool. The movie’s central message of embracing one’s uniqueness and expressing it freely is consistent with the use of this instrument. The marketing campaign for the Barbie movie is meant to involve fans, make people talk about it, and give kids something they’ll never forget.
